The company recently launched its first proprietary product drank(R). drank(Tiffany Rings) was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank(R) was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(Tiffany Pendants) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll(R)" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Tiffany Notes. Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division Tiffany Necklaces become foremost in their business model.
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