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24 mai 2011 2 24 /05 /mai /2011 05:58

As this space grows, perhaps through online social networking or the use of smart Tiffany Horse charm bracelet, brand owner angst is likely to rease. Over the past year, Google has had great success in defending its AdWords program.24 For example, in Parts Geek, LLC v. U.S. Auto Parts Network., Parts Geek Tiffany Bangles Google for a variety of direct and contributory Lanham Act violations based on a competitor's use of Google's AdWords program to purchase keywords orporating Parts Geek's marks.Tiffany I Love You drop pendant The court held that the forum selection clause was "broadly written to encompass 'all claims . . . relating to . . . [AdWords]'" and allowed Google to transfer the case to the Northern District of California.26 Infringement claims are also made against purchasers of keywordsluding Amazon.com, which purchases search engine keywords relating to products Tiffany I Love You lock charm on its websites.

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