Unlike paper gift vouchers, the digital gift cards are 100% personalized, providing consumers with The Man On The Moon Charm customized experience and instant gratification," said Min-jung Lee, Team Manager, Corporate Business Division, Shinsegae E-Mart. Opened New Markets for Teddy Charm Revenue Facing Korea's notoriously saturated consumer goods market and fierce competition, HID's personalized gift card issuance solution has emerged as a significant revenue growth vehicle for the two retailers, opening up a new pre-paid gift card market in addition to credit cards and cash as conventional modes of payment. The retailers' digital gift cards also had the capability of unlimited recharging and offered special discounts at franchise stores that prompted repeat purchases. As of today, Raindance Silver Pendant FARGO HDP5000 card printers are deployed at Home plus and Shinsegae E-mart stores, and the digital gift card issuance pilot resulted in record-breaking Raindance Necklace, with triple digit growth over last year for Home plus during the 2010 Korean Thanksgiving season.
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