The 2011 ATR ambassadors include: Bernard Bowen, New York Tiffany Keys, with the group, Beyond Basketball; Tavio Hobson, Seattle, with the organization A Plus; and Charles "Chuck" Torres, out of Los Angeles, with the association he leads, Better Through Basketball. Originally launched in Tiffany Key Rings by a former Division I college basketball player in San Diego, CA, Above The Rim took the basketball apparel market by storm with a fresh, unique look characterized by baggier shorts and tops designed to make taking jump shots easier. The brand became hugely popular with all levels of players including NBA, college, high school and street ball players, eventually selling to a major athletic footwear company in 1992. The brand launched Tiffany Sets first footwear collection the same year and eventually aligned with major NBA talent, catapulting the brand's popularity. Today, Above The Rim is re-launching with a fresh identity and product direction, robust cause and athlete platforms and the support of an integrated marketing campaign including newly launched web site, social media channels Tiffany Watches advertising campaign.
commenter cet article