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6 mai 2011 5 06 /05 /mai /2011 07:23

The huge difference between these two numbers-more than $84 billion-represents 1837 Collection Lock Necklace Set value of the company's intangible assets, largely its brands. Given the significant contribution that brands make to the value of so many companies, isn't it time for 1837 Collection Lock Pendant Set marketing and financial communities to establish generally accepted brandvaluation standards? Shouldn't there be a more consistent way that businesses across the marketing ecosystem track the value of their brands and make strategic decisions about how best to build and protect them? The Association of National Advertisers and leading branding consultancies such as CoreBrand and lnterbrand support advanced brandvaluation techniques. As Airplane charm pendant marketing industry celebrates the ANA's 100th annlversary-100 years of building the world's most valuable brands-we envision a future marketing environment in Atlas brands are launched, built, tracked and valued with great precision.

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